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ФАРА посочи най-добрата рекламна агенция и най-добрия рекламодател - Another Fashion

ФАРА посочи най-добрата рекламна агенция и най-добрия рекламодател

Начин на живот on

Темата на фестивала тази година беше “Трансформация”

ФАРА e най-голямото събитие за рекламната индустрия в страната!

Тази година то се проведе от 15 до 17 септември 2016 г. в Пловдив. Вече знаем кои са най-добрите за изминалата година: агенция, рекламодател, рекламни кампании и рекламни форми.

Агенция на годината стана NEXT-DC (с най-много златни награди), а Загорка АД бе отличена като рекламодател на годината.

През 2016 г е 17-то издание на фестивала. Време беше за промяна: смени локацията и формата си и посрещна близо 1000 човека с интереси в сферата на рекламата и комуникационния бизнес. През трите фестивални дни се проведоха лекции с говорители от световна величина (като Оливиеро Тоскани – фотографът от световна величина) и протекоха всички етапи на класиране и журиране, в които бяха избрани и отличени най-добрите реклами, създадени у нас през последната година.

В надпреварата за най-добри реклами взеха участие 20 творчески агенции с проекти, разработени за 42 рекламодатели. В конкурса бяха подадени общо 348 заявки, от които до финала стигнаха 93 победители с 15 златни награди, 30 сребърни и 48 бронзови приза. Сред най-награждаваните кампании бяха Jigsaw и Museum of Less Ordinary на Next DC, кампанията за 20 години София филм фест на DDB, Ретрото пак е на мода на Saatchi & Saatchi, Бомбичка на Noble Graphics, Крадецът на ябълки на All Channels Advertising и Балконтурист на Ogilvy Group Bulgaria, която спечели злато за кампания на годината.

Темата на фестивала тази година беше “Трансформация”, като целта на организаторите от Българска асоциация на комуникационните агенции (БАКА) беше да бъде демонстрирано как рекламата и комуникацията трансформират бизнеса и средата, в която живеем.

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Коментар (1)

  1. Justice 5 years ago

    You're the graeetst! JMHO

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